The club marked a major achievement in 2025 by becoming the first foreign-owned team in the Saudi Pro League when international investor Ben Harburg acquired it. This was a significant moment, indeed, and one that international monetary analysts have pointed to as a potent indication of the league's new status. Picking apart the elements of that indication, though, the purchase certainly demonstrates the league's appeal to foreign investors, but even more than that, it shows that investors can be attracted to Saudi football specifically and to the teams within it. Harburg's acquisition of Al-Kholood was not a one-off, not even close. In fact, since then, four more clubs have changed hands, acquiring all the juice of a sizzling summer in the world football transfer market. The acquisition has also set other teams within the league up to raise their competitive and commercial profiles, too.
This guide does not provide a detailed list of current key players. Its focus is on the club's ownership, matchday experience, and ticketing logistics rather than player profiles.
Going to an Al-Kholood match is so much more than just watching a game. It's a total immersion into a carefully crafted sensory experience. And it all starts when you — the single most important ingredient of the Match Day Experience — arrive at the King Abdullah Sports City among hordes of fellow supporters. Once inside, you find your place in the stands, and from the very first moment you enter the stadium, you can already feel the sense of community — and you can see it too, because even before the match begins, a whole series of pre-match rituals draws every single supporter into the kind of shared identity that can only occur at a stadium filled with passionate fans.
Your heart, right along with every single supporter in the stadium, will be pulsating with excitement as the players run out to the pitch. Calibrated chants, pre-choreographed applause, and the rhythm of staccato speech all mean that a goal scored on any level of the pitch will achieve a climax that the sign "Goals Unlocked" in the stands forecasts. Celebrate like you mean it, because the emotional intensity of this experience underscores the value of in-person attendance.
The transaction undergoes encryption through the industry's best SSL protocols. These protocols provide a layer of protection during the purchase that safeguards the personal and financial information that our users provide. But what about the user who isn't completely sure that we value the information they provide? Well, we also provide another level of security through our buyer protection plan. If for any reason the match itself is altered — be it postponed, canceled, or otherwise — we make sure that the holders of our tickets are automatically refunded and notified of the alternative arrangements that we've made. User account security, whether in the buying process or in the usage of the ticket itself, is enormously important to us. We take these measures so that our users don't have to worry. Purchase a ticket, and what you get is a hassle-free, authentic matchday experience.
Saudi Pro league
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King Cup of Champions
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The guide emphasizes arriving early, locating your section, and the different areas for ticket holders. If you drive in, VIP, accessible, and regular ticket holders each have their own parking and entry arrangements. Finding your place in the stands and joining the pre-match rituals are central to the stadium experience described in this guide.
There are several ways to reach the stadium, making it a straightforward endeavor. If coming by private vehicle, allow plenty of time for construction-related traffic on roads leading into the city (Gizah, Makkah Al-Mukarramah, and Sharm Dr. are the main travel arteries). After entering the King Abdullah Sports City compound, you should find plenty of parking. VIP, accessible, and regular ticket holders each have their own section. Once parked, access into the stadium should be easy, with plenty of time for security screening to happen before kickoff.
For those who don't have a private vehicle — half of living in a city with construction and traffic jams is getting to experience both! — there are several alternatives. Taxis are preferable if not pre-arranged, as ride-hailing and traditional cab services can get you door-to-door without the headache of parking. Fans preferring another mode of travel can take public bus lines 12 or 44 from various points around Jeddah, with a short walk to the stadium as the final leg of the journey.
Fans wanting to watch live matches for Al-Kholood Club, one of the newest entrants into the Saudi Pro League, can purchase tickets through the resale platform Ticombo. Unlike competitors such as Viagogo and StubHub, which primarily operate in closed markets, Ticombo is an open resale platform. You do not need to be a member or a season ticket holder to buy from it — and since its tickets are verified and 100% genuine, this is not a concern you should have when dealing with ticketing partner Ticombo.
Ticombo lets you buy your tickets in a safe and secure way, thanks to the use of encrypted payment systems that are PCI-DSS compliant. That means they are as secure as you can get, short of physical cash. They take a variety of payment methods, so you are not limited to just one or two. And they even protect against real-time fraud, so you know that your transaction is really going through and that your ticket will be delivered to you. They send you an email with the necessary information to access your event soon after the payment has cleared. And if there are any issues, their customer service team is available 24/7 to help you through it.
The terms "digital-first" and "traditional" were mentioned before. Let's get into what they mean — that way, you'll fully understand your options. If you buy your ticket to a match on Ticombo and it was a last-minute decision, you might want an electronic delivery method. Well, with just a few minutes to go before the match starts, and having made the purchase, you can expect to receive your electronic ticket via email or a downloadable mobile app. Conversely, matches played mid-week or against teams with a lower caliber may not sell all seats, and those not in the stands have a second opportunity to experience the game via their preferred way of watching — all for the reasonable price of 0 to 50% above the listed price. Tickets can still be purchased through reliable, secondary sellers at the last minute, and those living in or traveling to Saudi Arabia can be assured that they'll be allowed into the stadium should they arrive on match day. Choose the desired seats, review the total cost — including any applied fees — and make the payment using a secure method (either credit card, debit card, or certain approved online payment methods). After the transaction is completed, you will receive an email confirming your purchase. This email will contain either your digital ticket or the necessary details for receiving a physical ticket, depending on the option you selected.
Ticket prices vary widely based on several factors: the prestige of the opponent, the location of the seat, and when the match occurs. General admission seats in the upper tier typically start at a low price point, though these also can be subject to fluctuation; tickets for matches played against higher-profile opponents have price tags that can give a case study in assignment pricing. By contrast, if you want to sit in the lower bowl or near the field (for the kind of hospitality experience that is so en vogue), these tickets cost orders of magnitude more than the upper-tier GA pricing. Fans wanting to see what happens on the pitch and in the stands when the curtain goes up for a Kholood home match should not delay in securing their spot.
The 2025 acquisition by Ben Harburg remains the standout recent development covered in this guide. The purchase signaled outside investment interest in Saudi football and presaged further ownership changes across the league. That shifting ownership landscape has had commercial and competitive implications for Al-Kholood and peer clubs alike.
Account creation on Ticombo's platform streamlines future purchases while providing access to exclusive offers and early purchasing opportunities for high-demand matches. Choose your seats, make payment with an accepted method, and you'll receive confirmation by email with either the digital ticket or instructions for physical delivery.
Ticket prices vary based on opponent, seating location, and timing. Upper-tier general admission typically offers the most affordable options, while lower-bowl and hospitality seats carry higher premiums. Secondary-market prices fluctuate with demand and proximity to the match.
King Abdullah Sports City is the principal venue discussed throughout this guide and is the primary destination referenced for Al-Kholood home fixtures.
You do not need to be a member or a season ticket holder to buy from Ticombo. The platform operates as an open resale marketplace, providing access to verified, genuine tickets for individual buyers without membership requirements.